TTP (The Technology Partnership) is a creative technology group consisting of scientist and medical engineers who develop cutting edge technology and products. I worked on this project at AREA 17.

The website redesign goal for TTP, aside from elevating user-friendliness, was to showcase the company identity and reflect their true nature as the leading force in technology development.

My Role: UX
Team: Director of Product, George Eid; Senior Product Strategist, Seth Hamlin; Senior Producer, Valentin Maillot; Visual Designer, Jeremy Maurel

Pentagram was comissioned to rebrand TTP and developed a futuristic animated logo to elevate the brand. We began our research and design on the principle of innovation and technology.

Previous TTP Homepage

Old TTP logo

New TTP logo, by Pentagram

IDENTIFYING OPPORTUNITIES

I was brought on after the pre-project research phase and mainly work on synthesyzing the research findings and competitive analysis. Working with the strategy team, we identified the main uses and jobs to be done. I delivered workflows of users.

Jobs to be done


User Type 1


User Type 2

UX PROTOTYPE

In the rounds of UX reviews, the biggest challenge was the lack of content. We worked hard to communicate with the client for guidelines and anticipate potential use cases to build for. I also worked with the team to on interaction design elements.

Sitemap


Prototype
After finalizing the wireframes, I compiled them into an Invision Prototype:
TTP Invisionapp

FINAL DESIGN

After we finalized the UX, visual and interaction design were brought to life! Here are a few examples:

Homepage

“Life at TTP” Page

LAUNCH DATE

TTP.com launched in October, 2018.